Objective
Highly accomplished and visionary writer with a proven track record of developing innovative and impactful creative strategies. Seeking to contribute my expertise and passion for creativity while driving brand excellence and customer engagement.
Summary
Creative professional with 12 years of experience in copywriting, brand development, UX, and marketing strategy. Demonstrated ability to lead high-performing teams and deliver exceptional results. Skilled in developing compelling visual and storytelling experiences that connect with target audiences. Strong collaborator with a deep understanding of consumer insights and market trends.
Relevant experience
Freelance | Branding and UX Writing | 2010 - Present
- Directed the creative vision and strategy for multiple high-profile projects, including Bijou Candles
- Developed and maintained brand guidelines, ensuring consistent visual identity across all channels.
- Oversaw the creation of impactful print and digital assets, including advertisements, packaging, and website designs.
- Mentored and coached younger writers, fostering a collaborative and creative work environment.
CarGurus | Manager, UX Writer | 2019 - 2022
- Led a team of UX writers in creating and optimizing content for a variety of digital products.
- Developed UX writing processes and best practices to streamline content creation and ensure high quality.
- Collaborated with stakeholders to define project requirements and goals, and delivered content solutions that exceeded expectations.
- Conducted user testing to validate content effectiveness and iterated based on user feedback.
- Contributed to the development of UX research methodologies, including persona development and user journey mapping.
Care.com | Principal UX Copy Manager | 2015 - 2019
- Led and mentored a team of copywriters, providing guidance and feedback to ensure high-quality and on-brand content.
- Developed and executed content strategies to support brand objectives and drive engagement across digital and traditional channels.
- Collaborated with cross-functional teams, including designers, marketers, and product managers, to ensure cohesive messaging and brand consistency.
- Conducted thorough market research and competitor analysis to identify trends and opportunities for differentiation.
- Managed multiple projects simultaneously, meeting tight deadlines while maintaining high standards of quality.
Ogilvy & Mather | Copywriter | 2011 - 2014
- Wrote engaging and persuasive copy for a variety of marketing materials, including advertisements, email campaigns, social media posts, and website content.
- Collaborated with cross-functional teams to develop creative concepts and ensure messaging alignment with brand standards.
- Conducted thorough research to understand target audience preferences, market trends, and competitor strategies.
- Participated in brainstorming sessions and provided creative input to develop innovative and effective marketing strategies.
- Edited and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.
Skills
- Copywriting and Content Development
- Content Strategy and Brand Messaging
- Team Leadership and Management
- Creative Concept Development
- Market Research and Analysis
- Collaboration and Cross-functional Communication
- Project Management and Prioritization
- Editing and Proofreading
- Attention to Detail
- Strong Communication and Presentation Skills
Education
Parsons School of Design | 2007 - 2011 | Communication Design, Advertising
Awards
Cannes Cyber Lion, Nominee, 2012
Contact
jessicadrew@me.com | 508.527.4001