In this section, I want to share my experience as a Senior UX writer and founding team member at CarGurus, where I had the incredible opportunity to shape the user experience and establish the UX writing discipline within the organization.
When I joined CarGurus, I was faced with the daunting task of transforming an entire website filled with technical jargon and "engineer-speak" into a user-friendly and engaging platform. As the sole UX writer, I embraced the challenge and embarked on a mission to bring clarity and coherence to the user experience.
Establishing the value of UX writing within the organization required dedication and evangelism. I tirelessly advocated for the importance of crafting meaningful, user-centric language that aligned with CarGurus' brand and resonated with our diverse user base. By demonstrating the impact of clear and concise communication, I earned the trust and support of stakeholders across the company.
During my time at CarGurus, I was faced with the unique challenge of working on speculative projects and navigating the rapid changes brought about by the pandemic and the subsequent new car shortage. Adapting quickly, I utilized my agility and strategic thinking to ensure that our language and messaging remained relevant and effective, keeping our users informed and engaged.
Integration into the engineering processes required diplomacy and collaboration. I worked closely with the engineering teams, immersing myself in their workflows and using my expertise to bridge the gap between design and development. By fostering strong relationships, I streamlined the implementation of UX writing and ensured a cohesive user experience across all touchpoints.
In addition, I collaborated extensively with marketing teams, conducting thorough testing and research to fine-tune our language and messaging. By understanding user needs and preferences, we were able to optimize our communication, driving user engagement and conversion.
From website revamps to speculative projects, each endeavor allowed me to leverage my skills in diplomacy, collaboration, and strategic thinking.
Thank you for visiting my portfolio. If you have any questions or would like to discuss potential collaborations, please feel free to reach out to me. I look forward to connecting and exploring how we can create exceptional user experiences together.
