Sales collateral, CRM assets, event planning, swag, and more for Care.com’s B2B offering.
Here, you'll find a showcase of my work on Care.com's groundbreaking employment benefit for working individuals. As a seasoned professional, I had the opportunity to contribute to both marketing and UX efforts, crafting a cohesive and impactful experience for users.
In my role, I not only spearheaded the transformation of the branding and product but also managed and mentored a team of talented junior writers. Together, we worked collaboratively to create compelling narratives and engaging content that resonated with our target audience.
With a focus on user-centric design principles, I leveraged my expertise in both marketing and UX to develop intuitive interfaces that streamlined the user journey and increased overall satisfaction. By understanding the needs and pain points of our users, I was able to make informed decisions that resulted in a more seamless and delightful experience.
As you explore this section, you'll witness the evolution of Care@Work and the contributions I made to its success. I invite you to delve into the projects and see how my strategic thinking and attention to detail have made a tangible impact.
Thank you for visiting this part of my portfolio. If you have any questions or would like to discuss potential collaborations, please feel free to reach out to me. I look forward to connecting and exploring how we can create exceptional experiences together.
